A translator's site that earns trust at first sight.
Arabic Translations Belgium provides sworn translation and interpreting between Arabic, Dutch, English and Krio. The old site was too generic; the new one had to inspire trust and finally have a face of its own.
The brief
"A site that feels modern but also inspires trust and stays professional, in Arabic, Dutch and English."
The old site was too generic: nothing showed who is behind the business. The new one had to stay professional and inspire trust, but with a personality of its own.
My role
I did the design, the logo and the copy, and put the site live. I translated the English version myself; Arabic Translations Belgium did the Arabic translation themselves.
The decisions
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01
Antwerp in the picture
The opening photo is Antwerp city hall: local and official in one image, for a translator who works for courts and hospitals.
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02
Every language in the headline
The headline names all four languages, so a visitor sees at a glance whether they are in the right place.
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03
Proof before explanation
Experience, languages, capacity and turnaround sit as figures at the top, before the services.
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04
One clear next step
"Request a quote" is the only prominent button; the services are a quiet second choice.
The result
The new site brought in more clients and more reactions. And for the first time, the business had a website with personality.
Tell me your idea.
I'll send you a first sketch for free. If you like it, I build your site. You'll get an answer within 1 working day.
Rather talk? Send a WhatsApp or call 0494 03 66 36.